AdWords Updates Match Type Behaviors

Google announced yesterday that they will be rolling out new match type behaviors for both phrase and exact match keywords. Both match types will now include “close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations”, says Google. Advertisers will still have the option of sticking with the old or switching to new by navigating to the advanced settings under the campaigns tab.

You can read the full post over at the Google Inside AdWords blog.