A Brand for London
I really like what Moving Brands are doing in response to the Mayor of London’s public brief for a new brand for London… They’re getting London involved.
They believe London is all about it’s people, and so they’ve set out to gather opinions on what they think London is. In doing so, they’ve opened up their creative approach and are engaging and involving the larger community in the process… actively using formats that encourage feedback and participation.
Check out what they’ve thought about already… and what others have submitted.