YARBOROUGH APPLEGATE

The attorneys of Yarborough Applegate have a history of obtaining quality results for their clients in complex cases involving serious injury. They’re the people you call when you need real help.

We began working with Yarborough Applegate in early 2010 when the firm launched. We were excited to create their brand and identity from scratch, develop a website and kickoff their digital marketing efforts. Fast-forward four years – and it was time for a site refresh. This time around, we built a new responsive website with clear call-to-actions – on the platform of the strong, successful brand framework we built just a few short years earlier.

View the Site

Identity Development

  • Brand story, messaging and tone & voice
  • Logo and signature
  • Design concept - color palette, fonts, graphics

Find Help Here

The site is accessible on every device, so help is always there. On every page, visitors can access the “Find Help Here” contact form – and get connected to an experienced attorney right away.

Meet Our Team

We developed a comprehensive team page so clients know who’s going to bat for them, and a case studies page so they can feel confident in Yarborough Applegate’s expertise and experience.

Practice Areas

We organized the practice areas section with highlighted categories and an easy-to-use filtering feature.

Google Adwords

To reach the community, we did a heavy Google Adwords push implementing a combination of search, display and remarketing campaigns that targeted users both locally and nationally, by demographic segmentation and by device optimization.

Results

  • 26% increase in leads submitted through the site (106 vs 84)
  • 122% increase in lead conversion rate (1.24% vs 0.56%)
  • Averaging 25+ phone calls a month

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Say Hello

Thanks for thinking of us for your project! We’d love to hear more about your needs and awesome ideas to see if we can help. Let us know what you’re thinking and a BI team member will contact you.

Charleston: 843.727.0310
Greenville: 864.651.0310
info@blueion.com

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