WestEdge is a vision that’s at least 10 years in the making – and will take another 10 to fully materialize. The City of Charleston and the Medical University of South Carolina (MUSC) have been working on a plan to create a new urban district on the west side of the historic peninsula. To establish a hub for the region’s biotech/biomed industry, create jobs, and craft a new center for life and lifestyle on the west side of Charleston.View the Site
We joined forces with our buds Gil Shuler Graphic Design, McNair and Associates and Foster Associates Marketing Group to develop the new brand and marketing program.
We wanted the website to reflect the innovative concept behind this biotech/biomed hub, as well as honor the existing neighborhood it calls home. To accomplish that, the design is a mix of renderings of the incredible buildings to come, maps to get folks acclimated – and photographs of the existing community’s amenities, like Brittlebank Park and Joe Riley Stadium. As for WestEdge’s future? It’s literally being built, so stay tuned.
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