The folks at The Charleston Angler asked us for help in revitalizing the look, feel and functionality of their brand and website. As we dug into all things angler, we got to understand firsthand their team’s incredible passion for what they do – as well as their genuine love for and encyclopedic knowledge of our local waterways.View the Site
The manifesto we wrote served as the launchpad for the creative that followed – as well as the new From The Locals section, where users can read direct accounts of fishing in the region and how The Charleston Angler can help prepare them for their next big catch.
Our in-house photographers got in on the act, too, heading out on the water with The Charleston Angler team and capturing the feeling of what it’s like to on the water in the Lowcountry.
The site shows off a welcoming transformation of colors and content in a way that remains undeniably Southern while becoming considerably cleaner. The biggest challenge was – as usual – the store. Twisting and turning our way through the e-commerce platform takes a lot of manpower, but it always takes the site to the next level in capability and functionality.
Thanks for thinking of us for your project! We’d love to hear more about your needs and awesome ideas to see if we can help. Let us know what you’re thinking and a BI team member will contact you.